Digital Marketing
Last few years have seen a paradigm shift not just in the way businesses are conducted, but also a tectonic shift in consumer lifestyle and preferences while choosing products and services. This opens the consumer base to variety of options with an ever-changing expectation fuelled by what’s new in market; and realistically, volume of business is now dependant more than ever on how good your digital marketing strategies are, that could be categorically broken as following:
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Digital Marketing Channels and Techniques
Search Engine Optimization
Enhancing your digital presence by optimizing your website to rank higher on search engine results page (SERP); or in simple words, for your website to show up on the first page of Google search results of your target audience.
Marketing Analytics
As important it is to have a sound marketing strategy, equally important is to have a team constantly monitoring the performance of different methods employed and doing number crunching through to ensure that marketing analytics is effectively used to enhance your strategy and focus more on channels that are preferred by your consumer base while improving the lagging metrices.
Mobile Marketing
Just like email marketing, engaging mobile marketing to communicate with your customer base through texts, WhatsApp and FB Messenger could be very useful in keeping your user base informed and aware apart from introducing mobile applications to engage your users to avail your services as well as notifying them about new offerings and information.
Social Media Marketing
Of course, having digital presence on social media platforms like LinkedIn, Instagram, Twitter, and Facebook is a must for all business. If you don’t have it, you are practically at scratch bottom in digital marketing. However, having social media accounts for business is not enough, and total number of “likes” and “comments” should not blur your understanding of how well you are positioned. It’s also about increasing awareness of your brand, your offerings, and the volume of “likes”, “comments” and “following” that is converted into actual business leads and real sales – that requires thought leadership for a focussed social media marketing strategy.
Pay-per-click
PPC is one of the best marketing strategies for organizations that are beginning/expanding their market outreach where business pays certain amount every time their ads are clicked on by users. Though it’s a paid method and at first might sound expensive, it is really value for money as you pay only when a user reaches your website in actual. Other benefits that make PPC cost effective is that you can choose your target audience demographically; is fast and gives quick results; and you can customize and adjust your campaigns to improve results by monitoring results that are measurable to help you determine your return on investment.
Content Marketing
For creating and expanding brand awareness and generating leads, engaging specialised content writers to showcase your product and service offerings in an impactful manner through blogs, audio-visual content, infographics, and whitepapers goes a long way in making an immediate impression and widening your potential client/customer pool. We at Cansu Glance know love to turn our client’s readers into patrons by keeping hooked and excited for the next release of blog/whitepaper/infographics!
Email Marketing
Organization generally use Email Marketing to reach out to their potential customers, and though it’s usually simple, the difference in impact usually is how well your thoughts, visions, product/service offerings and benefits are articulated in a presentable, tasteful and concise manner for potential clients to take out a moment and read through the communication rather than sending it directly to bin/spam. At Cansu Glance we understand the importance of not just arousing interest but keeping our client’s user base engaged.
Affiliate Marketing
Influencer marketing campaigns and video advertisement with a strong content team running the show in background has lately been one of huge channels that has gain popularity. The effectiveness of these campaigns a directly dependant on the influencer at the front and a strong content team that ensures their time and appearances are utilized in best possible way through focussed messages and well thought and written content that goes out on influencers page and that is where Cansu Glance comes in for you!
Work With Us
At Cansu Glance, our Digital Marketing Experts help deliver the right marketing strategies for your business. We focus our efforts into establishing your brand identity in creative but well thought and calculated ways that are driven to amplify your customer experience. Our targeted buyer approach backed by impactful and creative content aims to convert actionable insights and potential markets into realistic outcomes that are monitored, measured, and utilized to implement fitting digital marketing solutions for your business.