Travel industry has always been characterized with dynamic change and shift of pattern influenced by tilt of travellers’ interests driven not just by the kind of experience they want out of their vacation – be it people looking for a soulful or peaceful experience while they get away from their busy schedules, or a happening and adventurous journey for those who want to get out of monotony.
TRAVEL EXPERIENCES - FINDING YOURSELF OR LETTING IT ALL GO!
There have always been numerous categories under which one could label a vacation type – educational, love for historical monuments, camping in wild, trekking and hiking to test your limits, love for shopping, or simply a taste for luxury and finesse. There would be groups of youngsters exploring their lives, and then there are people who simply love the adrenaline rush of adventure sports no matter what their age is; and then there would be those venturing out on solo trips.
THE GAME OF FACTORS
However, the shift and tilt of travellers’ interest is influenced by a lot of other factors like socio-economic changes, geo-political changes, patterns followed by entertainment industry, travellers’ experiences that are shared, influencers, cost and ease of travelling in certain areas and even difference in airfares; and post pandemic factors like health, security, density and average footfall in certain cities that could affect how people plan their vacation.
UNLOCKING THE CODES IN PLAY
With all these factors in play, Travel companies have really been focusing on enhancing their websites and travel offerings on the front; while working through terabytes of complex big data that runs in background to provide valuable insights to determine focus areas for tapping the huge post COVID travel demands.
WHAT WE BRING TO THE TABLE
At Cansu Glance, we work with our clients to look into every possible aspect and options while creating or enhancing websites, travel apps and big data applications that could bring about a positive change for our Travel Industry partners!